MBA in Sports Management
A 2-year UGC-approved postgraduate degree in the business of sport — awarded with TMV, built entirely around franchising, media rights, sponsorship and governance.
- Duration
- 2 Years
- Eligibility
- Graduation, any stream
- Mode
- Classroom, Navi Mumbai
- Next intake
- January 2027
Get fees, eligibility & intake dates
One short form. An ISST advisor calls you back with the full fee structure and an eligibility check.
By submitting you agree to our Privacy Policy and authorise the ISST admissions desk to contact you.
The sports industry has become genuinely complex. Its leaders need to match that.
A decade ago, sports management in India was largely administrative. Today it involves media-rights deals worth hundreds of crores, franchise valuations, streaming negotiations, athlete brand management and international federation partnerships.
General MBA programmes teach business. They do not teach you how to structure a broadcast deal with a streaming platform, how to value a player's commercial rights, or how to build a sponsorship portfolio for a cricket franchise. You learn that in the industry the hard way — or you train specifically for it.
The MBA in Sports Management at ISST has an 18-year track record, visible in an alumni network of COOs, marketing directors, franchise heads and federation executives now among the most senior professionals in Indian sport.
A general MBA vs. a sports MBA
A general MBA typically gives you
- Business theory across sectors — only some of which you will work in
- A peer network across industries, not the sports industry specifically
- Case studies from FMCG, consulting and banking, not sports franchises
- A degree sports employers see often and are not especially excited by
- No practical exposure to sports organisations during the programme
The ISST MBA in Sports Management gives you
- A curriculum built entirely around franchising, media, sponsorship, events and governance
- Direct access to 12,000+ alumni in senior roles across Indian and international sport
- Live projects with professional sports organisations — real problems, real stakes
- A degree hiring managers at sports organisations recognise and recruit from
- A guaranteed internship inside the sports ecosystem, not a generic corporate placement
Two years that cover every dimension of the sports business
Year 1 builds the business foundations within a sports context. Year 2 is specialisation, strategy and live project work with industry partners.
Sports Business Strategy & Planning
How sporting organisations set direction and build advantage in a volatile industry.
Sponsorship & Brand Management
Deal structures, brand valuation, activation planning and the sport-business relationship.
Media, Broadcasting & Digital Rights
How media rights are valued, negotiated and monetised across OTT, streaming and broadcast.
Sports Finance & Franchise Valuation
P&L for sports organisations, franchise economics, contract structuring and financial modelling.
Athlete Representation & Marketing
Managing an athlete's commercial portfolio; audience building, loyalty and fan engagement.
Internship + MBA Dissertation
Six months embedded in a partner organisation, plus a live organisational research and strategy project.
Senior roles the MBA opens up
MBA graduates enter the industry at a different level — and their trajectory reflects that from year one.
Sports Marketing Manager
Own brand, sponsorship and fan-engagement strategy for a franchise or federation.
Sponsorship Manager
Build and manage the commercial partnership portfolio for a club or league.
Franchise Operations Director
Run the operating side of a professional sports franchise.
Media Rights Executive
Structure and manage broadcast and digital rights deals.
Athlete Management Professional
Manage commercial rights, endorsements and career planning for athletes.
Chief Commercial Officer
Lead the entire commercial function of a sports organisation.
What the fee covers, and how to get your exact figure
ISST quotes fees per applicant because they vary by programme, intake and eligibility route. Here is everything else, up front.
Before you ask
- Included in the fee: tuition, live project access, study material, university examination fees, certification and the guaranteed six-month industry internship. No separate charge for the internship placement.
- Instalments: every ISST programme can be paid in instalments across the study period. Terms are confirmed at admission.
- Scholarships: merit and sports-achievement concessions are assessed case by case. Mention your sporting background on the call.
- No application fee to enquire or to receive the fee structure.
- How fast: the admissions desk shares the full fee structure on the first call, usually the same working day.
Three steps, no obligation
You send the form
Name, phone and the programme you are considering. It takes under a minute and there is no application fee.
An advisor calls you
Usually the same working day. You get the fee structure, eligibility check, intake dates and instalment options in one call.
You decide
If it fits, we hold your seat for the January 2027 intake. If it does not, nothing happens — we will not chase you.
Where ISST sports management students end up
Real video stories from ISST students and graduates — tap any card to watch.
Frequently asked questions
The questions the admissions desk answers most often.
What is the eligibility for the MBA in Sports Management?
A bachelor's degree in any stream. There is no entrance exam and no requirement to have played competitive sport.
How is this different from a general MBA with a sports elective?
Every subject is taught in a sports context by a practitioner from professional sport, the projects are live briefs from real sports organisations, and the guaranteed internship is inside the sports ecosystem rather than a generic corporate placement.
Is the degree UGC-approved?
Yes. The MBA is awarded by Tilak Maharashtra Vidyapeeth, a UGC-recognised university, and additionally carries ISPA international accreditation from Chicago, USA.
Should I do the 2-year MBA or the 1-year PG Diploma?
The MBA suits people targeting senior leadership roles over a 5–10 year horizon. The PG Diploma is the faster route into a first industry job. An advisor will give you an honest recommendation on the call.
Is the internship really guaranteed?
Yes — a six-month supervised placement inside a partner sports organisation, at no additional charge. Every ISST student has been placed for 18 years running.
How do I get the fee structure?
Send the enquiry form and an advisor calls back with the full fee structure, instalment options and intake dates, usually the same working day.