Most people who want to work in sport spend years waiting for the right moment. They finish their graduation, join another industry, and tell themselves they will make the switch eventually. Eventually never comes. The PGDSM is for people who are done waiting. Twelve months. One guaranteed internship. A credential that employers in the sports industry recognise and respect.
We offer both. The right choice depends entirely on where you are and where you want to go. This comparison is honest — not a sales pitch for the more expensive option.
Not sure which is right for your specific situation? Our counsellors will give you an honest assessment during your free call — including recommending the MBA if that is the better fit for you.
Six months of a twelve-month program is your internship. Not a week of shadowing — six months of structured, supervised work inside a sports organisation. By the time you graduate, you have real professional experience, not just a certificate.
The International Sports Professionals Association accreditation from Chicago is recognised by sports employers globally. It transforms your PGDSM from a local diploma into an internationally credible qualification. It is included as part of your program and awarded on graduation.
We use the word "guarantee" carefully. We mean it legally and operationally. Our placement team has 180+ active relationships with sports organisations. In 18 years, every ISST student has been placed for an internship. That is not a promise — it is a track record.
This program was built with the career changer in mind. The curriculum bridges general business knowledge with sports-specific application. Your background in marketing, finance, operations or any other field is treated as an asset, not a liability.
Faculty and visiting mentors include active sports executives, franchise managers, sports marketers and entrepreneurs, bringing current industry knowledge into the classroom. The curriculum is shaped by what employers are actually asking for right now.
From the day you enrol, you gain access to a network of 12,000+ ISST alumni working across India's sports industry. Mentorship, referrals and direct hiring connections from people who have been exactly where you are now.
Fan engagement, digital campaigns and brand partnerships for sports franchises and organisations
Planning and executing live sporting events, tournaments and league fixtures from start to finish
Securing and managing corporate sports sponsorship and commercial partnerships for clubs and leagues
Commercial and performance data analysis for sports teams, broadcasters and digital platforms
Running sports academies, managing coaches and athletes, and handling day-to-day facility operations
Creating and managing digital content, social media and editorial coverage for sports brands and platforms
The window for 2026 admissions is open. Seats are limited and fill progressively. Book a free counselling call today — get clarity on the program and whether this is the right move for you.