PG Diploma in Sports Management
One intensive year from a general degree to a job in sport — six months of it inside a real sports organisation, with a credential employers recognise.
- Duration
- 1 Year
- Eligibility
- Any graduate, any stream
- Mode
- Classroom, Navi Mumbai
- Next intake
- January 2027
Get fees, eligibility & intake dates
One short form. An ISST advisor calls you back with the full fee structure and an eligibility check.
By submitting you agree to our Privacy Policy and authorise the ISST admissions desk to contact you.
The PG Diploma vs. a 2-year MBA — an honest comparison
A 2-year sports MBA
- Two full years before you enter the industry in a meaningful role
- Higher total cost — two years of study plus opportunity cost
- Theory-heavy structure with limited live industry exposure
- Right if your target is a senior leadership role 5–10 years out
The ISST PG Diploma
- 12 months to your first sports-industry job — structured, credible, fast
- A more focused investment with a faster return
- Six months of the year spent inside a real sports organisation
- A contractual 100% internship guarantee across 180+ partner organisations
What happens, term by term
Sports Business Foundations
Sports marketing and fan engagement, event planning and logistics, revenue models, sponsorship and media-rights economics, sports law and governance, digital media and analytics.
Specialisation & Applied Projects
Choose a track — sponsorship and commercial, events and operations, analytics and digital, or talent management. Live industry mini-projects run alongside coursework.
Internship & Capstone
Six-month supervised internship with an IPL franchise, ISL club, sports brand or major academy; advanced modules online in parallel; capstone based on real internship work; placement support.
Where PG Diploma graduates work
Sports Marketing Executive
Fan engagement, digital campaigns and brand partnerships for franchises and organisations.
Sports Event Coordinator
Planning and executing live events, tournaments and league fixtures end to end.
Sponsorship & BD Executive
Securing and managing corporate sponsorship and commercial partnerships.
Sports Analytics Associate
Commercial and performance data analysis for teams, broadcasters and platforms.
Academy & Operations Manager
Running academies, managing coaches and athletes, and facility operations.
Sports Content & Media Executive
Digital content, social media and editorial coverage for sports brands.
What the fee covers, and how to get your exact figure
ISST quotes fees per applicant because they vary by programme, intake and eligibility route. Here is everything else, up front.
Before you ask
- Included in the fee: tuition, live project work, study material, assessment, certification and the guaranteed six-month industry internship. No separate charge for the internship placement.
- Instalments: every ISST programme can be paid in instalments across the study period. Terms are confirmed at admission.
- Scholarships: merit and sports-achievement concessions are assessed case by case. Mention your sporting background on the call.
- No application fee to enquire or to receive the fee structure.
- How fast: the admissions desk shares the full fee structure on the first call, usually the same working day.
Three steps, no obligation
You send the form
Name, phone and the programme you are considering. It takes under a minute and there is no application fee.
An advisor calls you
Usually the same working day. You get the fee structure, eligibility check, intake dates and instalment options in one call.
You decide
If it fits, we hold your seat for the January 2027 intake. If it does not, nothing happens — we will not chase you.
Where ISST sports management students end up
Real video stories from ISST students and graduates — tap any card to watch.
Frequently asked questions
The questions the admissions desk answers most often.
Who is the PG Diploma designed for?
Graduates in any stream who want the fastest legitimate route into a sports-industry job — particularly career switchers and athletes in transition. Your background in marketing, finance or operations is treated as an asset.
How much of the year is the internship?
Six months of the twelve. It is a structured, supervised placement inside a real sports organisation — not a week of shadowing.
Is it worth doing this instead of an MBA?
If you want into the industry now and are willing to earn seniority through experience, yes. If your target is a senior leadership role several years out, the MBA may fit better. An advisor will tell you honestly on the call.
What credential do I get?
The ISST PG Diploma plus ISPA accreditation from Chicago, USA, awarded on graduation.
How do I get the fee structure?
Send the enquiry form and an advisor calls back the same working day with the full fee structure, instalment options and intake dates.